There Are No Facts, by Mark Shepard
There Are No Facts
Attentive Algorithms, Extractive Data Practices, and the Quantification of Everyday Life
MIT Press, 2022
The entanglements of people and data, code and space, knowledge and power: how data and algorithms shape the world—and shape us within that world.
With the emergence of a post-truth world, we have witnessed the dissolution of the common ground on which truth claims were negotiated, individual agency enacted, and public spheres shaped. What happens when, as Nietzsche claimed, there are no facts, but only interpretations? In this book, Mark Shepard examines the entanglements of people and data, code and space, knowledge and power that have produced an uncommon ground—a disaggregated public sphere where the extraction of behavioral data and their subsequent processing and sale have led to the emergence of micropublics of ever-finer granularity.